Kalin Kassabov is the ProTexting co-Founder and CEO. Kalin shares insights, tips, and case studies to help businesses and marketers effectively leverage SMS and MMS to reach and engage their target audience and drive results. ProTexting offers professional SMS and MMS Marketing Services for over 16 years.
If texting is the new email then more than ever people and businesses will ask for your personal mobile number. And for this reason, more… Read More »You and your personal mobile number: The last bastion of Privacy
With more small businesses using text messaging as a primary communication tool, should you have an official policy about using text messaging for marketing? We… Read More »Should your small business have a policy about text messaging?
Text messaging is one of the most effective communication tools available to businesses today. And yet, good judgment should be exercised when using texting as… Read More »Best Practices in mobile marketing for small businesses: when is texting a good idea?
It is no secret that today’s shoppers rely on mobile coupons to the extent that they come to expect them. If your business is not… Read More »Today’s shoppers rely on mobile coupons
When mobile users shop by location, they look for a location specific ad and when they see one, they will click on it. Surprise! The… Read More »Comparison shopping: Location, Location, Location
“According to the latest Mobile Audience Insights Report from JiWire,’ 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take… Read More »Text messaging and the art of couponing
It may come as no surprise that young adults, between the ages of 18 and 24, use text messaging more than any other demographic group. … Read More »Who uses text messaging?
For the last fifteen years, we’ve been focusing on building our email lists. email was the most effective way to reach customers, and it still… Read More »Why Texting?
I’ve been noticing how whenever someone needs to reach me right away, they will send me a text message. It’s almost like email is a… Read More »Is texting the new email?