Today, I listened to some great presentations at the Mcommerce Summit. Joy Liuzzo, President, Wave Collapse, talked about how the Demanding Mobile Shopper is changing the Face of Retail. She had some pretty convincing research…
Where do you start in B2B mobile marketing? One of the most pressing issues in B2B mobile marketing is how to find your audience. Do you find your B2B audience online? If so, where do…
Your customers may not be opening their email but they are opening their text messages. While B2B brands don’t always have the sizzle and flash of many consumer brands, mobile marketing has the potential to…
The South Florida Group of Improv Comedy Club and Restaurants experienced that the immediacy of the message to the prospective patron’s mobile phone played a key role in getting people to fill the seats. The…
The south Florida Group currently operates five of the nation’s top comedy venues – clubs and restaurants. On any given week, over thirty five shows are produced with a combined seating capacity of over sixteen…
If you want to know what’s so funny about text messaging, then Ask Scott Keeler who works with a group of improvs and stand-up comics. Scott works with ProTexting to provide texting services in event…
Will you be at the MCommerce Summit in NYC in May? We plan to be there and hope to see you! The second annual Mcommerce Summit: State of Mobile Commerce 2012 is featuring speakers from…
Sending the right messaging is specific to the audience you are trying to reach. Text the wrong message and you stand to damage your brand and your business. You always have to consider the needs…
Gulf Coast Bingo was very smart when they decided to deploy several marketing tools. By establishing codes and other tracking methods to their marketing, they were able to see which tool worked best. Here are…