Angela Sterling* is the managing partner of a high-tech incubator. For the purpose of this post, she does not want to identify her company. She was only willing to talk about her friend referral if… Bookbits: Coming out the gate? What better way to reach an audience than by texting!
How do we connect the internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two… SMS is the true bridge between online and the offline world
I’ve been thinking about some big picture views of mobile marketing and the latest trends. The major trend right now is mobile couponing that requires active customer engagement. Another hot topic is the mobile wallet… Some Food for thought: Current Trends and Future Growth
B2B Mobile marketing efforts are more heavily driven by meaningful dialogue instead of push communications, especially when compared to B2C. Mobile marketing…drives business opportunities and how we as businesses rapidly respond in real-time. Mobile B2B… B2B Mobile: If you’re not going to listen, don’t do mobile
It was great to be back in New Orleans an exciting city that stands for rebuilding from the ground floor. What better place to take a look at all things Mobile: where we are now… CTIA COVERAGE –New Orleans May 8-10 All Things Mobile—Ground Report
This isn’t TV, it’s texting. One text says it all. Feel free to be clever and create. Pique a little bit of curiosity. Write a headline that sells. Use photos, images, links and coupons that… Big Screen, Little Screen—your message needs to be tailored to fit the medium
When mobile users shop by location, they look for a location specific ad and when they see one, they will click on it. Surprise! The really smart shopper will conduct additional research looking for the… Comparison shopping: Location, Location, Location